Norwegian final seen by 76%

When Alexander Rybak Saturday won the Norwegian final it was the clearest victory in years. He was a popular winner, but the whole final became a big success for Norwegian broadcaster who can be proud of reaching a market share of 76.4%.

Alexander Rybak received a total amount of 747.888 while Tone Damli Aaberge who came second only managed to get 121.856 leaving it the most convincing victory seen in many years.  Norwegian broadcaster, NRK can be proud of the viewing figures going up after a couple of years with a downfall. Last year’s Norwegian final was “only” seen by 1.219 million Norwegians being equal to a market share of 63.2% , but this year the market share went up to an average of 76.4% as the first show with all eight songs performing was seen by 1.457.000 and the second one with the super final and the result was seen by 1.579.000.

The high viewing figures in Norway is something general for the Scandinavian countries. This year’s Dansk Melodi Grand Prix reached a market share of 71% and Sweden has been setting new voting record in both first and second heat of Melodifestivalen 2009.     

Below you can see the viewing figures for the Norwegian final since 1993:

Year Million of viewers Market share
1993 1,521 84,3%
1994 1,487 87,6%
1995 1,455 85,8%
1996 1,488 85,3%
1997 1,308 76,2%
1998 1,276 75%
1999 1,294 76%
2000 1,346 78,6%
2001 1,309 73,5%
2003 1,394 82,1%
2004 1,228 75%
2005 1,352 79,6%
2006 1,264 74,6%
2007 0,986 64,6%
2008 1,129 63,2%
2009 1,519 76,4%
Source: NRK, EuroVisionary
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