The logo for the 2017 Eurovision Song Contest has won the bronze award for branding at the Cannes Lions International Festival of Creativity. This is the second big award the logo won.
Banda.agency and Republique received the bronze award “Cannes Lions” in the Lions Design nomination for their logo and branding of the Eurovision Song Contest 2017.
The Cannes Lions International Festival of Creativity is considered the largest gathering of the advertising and creative communications industry. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France.
“This is a very joyful feeling. Straight delight. This is a very important project for us. We put a lot of energy into it and love it very much. In the process, many people joined their efforts to make it, and I’m glad that they all received a well-deserved reward for their talents”, Pavel Vrzheshch told ain.ua.
The theme for the 2017 contest was Celebrate Diversity. Banda agency and Republique designed a logo which was based around a traditional Ukrainian bead necklace called Namysto. This is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and individuality.
The design also won the red dot award in August of last year.
More than 180 million people watched the Eurovision Song Contest 2017 which was broadcast in 42 countries.