The past couple of years it seems just to have been a matter of time before Hera Björk would be participating in the Eurovision Song Contest. She was in the choir when Euroband represented Iceland in 2008 with the song This Is My Life. The year after she took part in the national final in Denmark, where she lives. The song titled Someday came second and became a big fan favourite which also let to it winning the OGAE Second Chance Contest later that year.
Hera has been hosting TV programs on Iceland, she was a dancer in the video for the Icelandic entry in 1999 All Out Of Luck and is also an often used vocal trainer. In relation to the participation in the 2010 Eurovision Song Contest her third solo album will be released.
The songwriter of Je Ne Sais Quoi is Örlygur Smári who also wrote Tell Me, the Icelandic entry for the Eurovision Song Contest in 2000 and This Is My Life from 2008.
Je ne sais quoi is an up-tempo pop song with elements from dance music. It starts out as a ballad just to explode in real Schlager style. The song is in English with a few lines of French. The title means "I don't know what". What Hera doesn't know is what is between her and the person she is singing about. She has overcome a difficult period of her life, but now she begins to feel love again. Does he feel the same way? Hera doesn't know, but she is ready to take a chance and follow her heart.
The Icelalndic selected consisted of three preliminary heats from where 2 songs where selected for the final.
The six songs competing in the final were:
1. Íris Hólm - The One
2. Matthías Matthíasson - Out Of Sight
3. Hvanndalsbræður - Gleði Og Glens
4. Jógvan Hansen - One More Day
5. Sjonni Brinck - Waterslide
6. Hera Björk - Je Ne Sais Quoi
Eva María Jónsdóttir and Ragnhildur Steinunn Jónsdóttir hosted the show where the winner was decided 100% by televoting. First Hera Björk and Jógvan Hansen went to a so-called superfinal - and at the end Hera stood out as the winner who will represent Iceland in Oslo.