De Mol is the man behind the globally succesful production companies Talpa and Endemol entertainment, responsible for shows such as Deal or No Deal and Big Brother. For the first time since 2005, the Dutch entry was chosen by means of an open national final. Innovative new changes were introduced - 3 duels between participants, an international panel as well as a highly respected professional jury, all elements combining to make the voting process far more exciting than in recent years. Following his involvement and revamp of the contest, Nationaal Songfestival managed to gain a 30,6% share of the viewing market, with 2.3 million viewers, thus making it one of the most watched Dutch national finals for a long time.
The show managed to produce a controversial winner in Joan Franka, who went on to score a huge hit in her native Netherlands with You and Me, the most popular winner to emerge from Nationaal Songfestival for quite some time. With TROS' intentions being nothing other than an unmitigated success, the successful partnership of De Mol and TROS seems set to continue in 2013 with De Mol recently commenting on the matter on the VIOranje talkshow on RTL. He stated his intention to give it another shot with TROS next year, although no clear plans have been made yet. Moreover, his comments are yet to be confirmed by the broadcaster but should hopefully be a mere formality.