The video sees Rybak grow a pair of angel wings in his hotel room, where he also appears naked from the waist up, appearing to flaunt his body. He then wanders around a city, possibly Kyiv, spreading love wherever he goes. Upon returning to his hotel room, Rybak breaks down in tears in the shower. The fact that Rybak has shown so much skin has created quite a media storm, which his manager, Kathrine Synnes attempts to quell with the following statement to Norwegian tabloid Dagbladet: "The video is made by his russian management team, with a russian audience in mind. The video was produced for a completely different market than Norway, where things work in an entirely different way."
Young Rybak was reportedly unabashed by wearing little clothing during the filming of the video. Synnes comments further that "I don't really think he's that scantily clad. I can understand that ir's caused quite a stir, even if it was never our intention. The look ties perfectly in with the video storyline and the song", she goes on to explain. Hopefully the plan will pay off and provide him with a sizeable hit in Eastern Europe this summer.